The phrase "instead of individually" is correct and can be used in written English.
Example sentence: Instead of individually selecting each item, the salesperson offered a bulk discount for purchasing them all together.
Instead of individually managing four or five different promotion processes, the company manages only one.
The suspects were arrested en masse instead of individually to send a broader message that the city would practice zero tolerance for subsidy cheats, the officials said.
When asked why they work together instead of individually Shanzuo explained, in a telephone interview, that it was because they "both had the same childhood dream of art".
The fact that they heard the call together, instead of individually, raised concerns among law enforcement officials who said the parents could have influenced one another.
Items attached to a powered Ethernet can all be shut down at once instead of individually switched off, noted Steve Baker, a vice president for I.P. surveillance solutions at Sony Electronics.
The proposals include luring new carriers by guaranteeing corporate bookings; negotiating collectively with the airlines instead of individually to secure lower fares; and setting up air shuttles to frequently visited cities for corporate employees.
Now, instead of operating individually, departments are making important connections.
Tracking Penalties One season after the N.F.L. decided to grade officials as a crew instead of only individually, penalties have increased.
Instead of responding individually to messages that arrived in my in-box, I started to use more social networking tools, like instant messaging, blogs and wikis, among many others.
Until autumn 2011, the SAS70 was a standard audit approach for service companies to use with their customers instead of customers individually auditing the services companies [49].
We had less than 75 and we're legal to have up to that many, but they thought we were growing as a collective, instead of growing individually.
