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The phrase "instead of editorial" is correct and usable in written English.
It can be used when comparing or contrasting something with an editorial, indicating a preference for an alternative approach or content. Example: "I would prefer a news article instead of editorial content for this topic."
Similar(59)
At the moment some brands are trying to hide their advertising within editorial vlogs, creating unauthentic advertorial content instead of genuine editorial endorsement.
Instead of an editorial mission, Bustle had a demographic one.
But instead of cheering the editorial team on to new victories, Marušić resigned at the end of her talk.
Accusing the Kremlin of "obstructing the real political process and building cardboard sets instead of it", an editorial in the business paper Vedomosti says the ruling "tandem" of Mr Putin and Mr Medvedev has landed "in the frying pan".
Instead of becoming the new editorial director of the house of Acropolis, he is unexpectedly aced out by a devious underling and loses his job.
They allowed an ad to be purchased and placed in their issue instead of it being an editorial decision, but still, hooray for them for taking money while letting the chubby girls of America feel loved and wanted.
If television advertising were truly in competition with editorial matter, instead of being in command of it, the quality of TV advertising would immediately improve.
Mr Pearlstine also said that product placement - advertisers paying for inclusion in editorial content instead of traditional adverts - was spreading from TV and films into magazines.
Her "dumbed down" one, for lower-level openings, lists jobs as an editorial assistant instead of features editor at a trade association magazine, and as a junior account executive instead of director in public relations.
Listening to Hinch's debut was like tuning in to one of his radio editorials, but instead of lasting for a few minutes it went on for 47, surely heaven for Hinch.
Instead, the Editorial, Terminology and Reference Service of the United Nations Documentation Division will enter the state in "Country Names"—a pamphlet that lists in six languages the popular and formal names of full UN member nations.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com