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And that reinvention was something of a revolution, and one that speaks directly to us, because the way they used money, instead of barter or a straight equivalent in precious metals, required both buyer and seller to accept the abstract idea of value.
But there was a small nod in the direction of capitalism: Instead of barter, Ukraine will now pay cash for its gas and Russia will pay cash to send gas to Europe through pipelines that cross the country.
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Except instead of bartering over goods, they were doing it over reconstruction and security.
Some people may be insulted by proposals to barter instead of paying for services.
Barter Week was launched in 2009 by Italian B&B bookings site bed-and-breakfast.it after the team discovered that one of the B&Bs listed on the site used to practise barter instead of normal payments for its business.
Mathew Titus, executive director of New Delhi-headquartered Sa-Dhan, an association of microcredit lenders, says it's one-third, counting women who barter instead of selling goods.
Barter favors instead of cash where you can.
But the big attraction of barter firms is price.
New technology, Williams explains, means the potential of barter is expanding fast: it's no longer about one business swapping its products on an ad hoc basis: instead a company may barter across a diverse range of sectors, including internationally – and receive substantial value back in return.
More recently, the Internet has spurred the growth of barter.
The IRS's view of barter.
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