There's a need here: Online customers abandon two thirds of shopping carts instead of making a purchase.
You might even give up and leave the page instead of completing a purchase or signing up for a new online account.
Or if an in-house production run is used instead of making a purchase, then substitute for P the setup costs (for example, the labor costs to adjust machines).
The current economic climate is "a risky landscape for today's brands," Interbrand writes, "one that is fraught with contradictions and vocal customers scrutinizing your ever move...The same customer might opt to buy an iPad instead of a laptop, purchase private label toothpaste, and then match a Zara skirt with Christian Louboutin shoes".
Instead of a new car, purchase used; instead of a luxury model, purchase a smaller, more economical car.
Instead of a charge on purchase, a so-called "front-end load", some funds impose a "back-end load", a charge on investors when they redeem their shares early.
Instead of a big ticket purchase price, you might pay monthly fees or a deeply discounted full price determined by how much you actually drive the vehicle.
Also, would the price be lowered if you already have an active Internet connection but just wanted to purchase their computer instead of purchasing a new Windows / Macintosh based computer?
In other words, if you have a family of four, instead of purchasing a 2 gigabyte data plan for Dad, a 1GB data plan for Mom, a 6GB data plan for Junior and a 4GB data plan for Scout, you could just opt for a 12GB data plan, with the four of you sharing those 12GB however you'd like.
Here's how it works: Instead of outright purchasing a property, a potential buyer draws up a contract with a seller in which the monthly rental payments, based on the home's value and often above going rates, count toward an eventual sale.
Pam Sandlian Smith, library director of the Rangeview Library District, which serves a suburban community north of Denver, said that instead of purchasing a set number of digital copies of a book, she would prefer to buy one copy and pay a nominal licensing fee each time a patron downloaded it.
