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"The key message is to be yourself.
The key message?
"The key message is friendship," he added.
But the key message resonated.
The key message here: never take off your "sales hats".
That, really, was the key message.
Working with nature is really the key message.
The number at the bottom delivers the key message.
Consider the key message for the target audience.
That, for me, is the key message in divorce.
The key message is not for individuals, but for organizations.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com