With plenty of screen real estate and instant rollouts of changes, you could afford to do too much.
Some rights reserved Is SEO - the dark art of "search engine optimisation", which usually means "Google search optimisation" - doomed following the introduction and continuing rollout of Google Instant on the planet's most-used search engine?
Bonus footage: After Mayer's interview, we got a chance to talk to Steve Cheng, a product manager on Google's Mobile team, who gave us a quick demo on Instant on mobile and discussed their upcoming rollout strategy.
Facebook extended Instant Articles into Latin America earlier this week and, after media reported its rollout in India last month, expanding into Asia Pacific, where Facebook has over 500 million monthly active users, will massively increase the potential reach of the service.
BBM's rollout beyond BlackBerry smartphones is an important moment for the company, as it battles competition from other instant messaging apps including WhatsApp, Kik Messenger, WeChat, Line and KakaoTalk.
Rollout will begin in the second quarter.
But the rollout has been slow, and the redesigned Discover tab and instant previews features aren't yet available to everyone.
Prices could be cheaper than via the website for traditional delivery, and Amazon has also considered automating the Instant Pickup points but did not end up doing that for this rollout.
BlackBerry today began the rollout of its first eBBM suite product, which tailors its BBM instant messaging service to enterprise users.
It's not all that out of character for Nintendo to delay the hell out of the instant gratification its customers want, but the Switch has had a particularly stuttered content rollout since its launch.
