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I think what is upsetting to many (like Pony Zion Garcon and DJ Sprinkles) is the EXTREME homogenising; the immense mass producing, the shameful, instant mainstreaming, and definitely the inevitable act of WHITE-WASHING an action or culture.
We live in the age of the international hipster, in which street style trends go global in an instant, and mainstream in a flash.
A personal favorite is the January , 1997 playlist, which captures an instant in which mainstream pop was more heterogeneous than it had ever been: there's the Beastie Boys, the Butthole Surfers, Beck, D'Angelo, the Roots, Maxwell, the Posies, Soul Coughing, Sublime.
As the dust settled over an intense Republican presidential debate in Milwaukee on Tuesday night, the instant verdict of the mainstream media was that the unexpected rise of the political outsider – in particular Donald Trump – had finally begun to come unstuck.
Like an e-mail, when it hit the mainstream, or instant messaging, when it became ubiquitous, people trust links, pictures, videos, and executables when they come from 'friends' until they get burned a few times.
Many game companies, including EA, are coming out with "instant learn" games to grab mainstream customers who have been put off by complicated game routines.
We have been seduced by advertisements and mainstream media to attain instant gratification by buying things we don't need, with money we don't have to impress the people we don't like.
A mainstream failure, "Pink Floyd The Wall" became an instant cult favorite.
SOMETHING is afoot in the still rather geeky world of "blogging" that could make publishing web logs as mainstream as e-mailing or instant messaging.
This is not music for the underground: it is cheesy, high-gloss, pop rock for the mainstream middle, a kind of instant Eighties retro classic to seduce middle-aged rockers – possibly the last demographic to remain sceptical about her appeal".
Finally, increasing numbers of major corporations are deploying their own large-scale internal instant-messaging networks, pushing I.M. further into the mainstream.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com