Your English writing platform
Discover LudwigExact(6)
The Allen wrench is the egg to IKEA's instant cake mix.
Not so the Garden-in-a-Bag ($8) from Potting Shed Creations, which promises the one-stop ease of an instant cake mix.
"Cooking fresh food for a husband's just a drag, so she buys an instant cake and she burns her frozen steak," the Rolling Stones sang in 1966.
After writing about how they tried to make housework sound important, scientific and even therapeutic — instant cake mix was pitched as an outlet for creativity, not as a way of being lazy — she sat down with a motivational-research expert (male), who explained that ads had to be careful not to scare women with the prospect of making them so efficient that they would have free time.
When instant cake mixes were introduced in the 1950s as part of a broader trend to simplify the life of the American housewife, they encountered resistance as they were too easy.
And if you thought that Duncan Hines' claim to fame was the invention of instant cake mix, then we suggest you check out the 1935 book that made him a household name, Adventures in Good Eating, which had nothing to do with cake mix and everything to do with great restaurants.
Similar(50)
There have been several attempts, including Anne Nelson's "Guys," which took an instant-cake approach to grief, and Neil LaBute's recent "The Mercy Seat," touching on the topic with his usual mix of derision and dark humor.
After a few months of reading scripts in Hollywood and 18 months of pushing instant-cake mix at Proctor & Gamble, Ballmer was set to enroll at Stanford's business school.
During the nineteen-fifties, there were differences of opinion over how "instant" powdered cake mixes should be, and, in particular, over whether adding an egg ought to be part of the process.
Coffee, walnut, hazelnut cake Instant coffee 5 tbsp Shelled walnuts 240g Shelled hazelnuts 240g Vanilla pods 3 Unsalted butter 380g Caster sugar 380g Eggs, organic 5 Plain flour 100g Baking powder 1 tsp Preheat the oven to 170C/325F/gas mark 3. Using extra butter and flour, grease a 25cm cake tin and line with parchment paper.
A small, pretty blonde with an alert, intelligent manner, she offered me coffee and cake the instant I set foot in the apartment.
More suggestions(4)
Write better and faster with AI suggestions while staying true to your unique style.
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com