Those commercials, in many instances, were described more favorably — and received higher scores — than spots with celebrities like Justin Bieber, who appeared with Ozzy Osbourne in a commercial for Best Buy.
Also, polymorphic insertions were not included in the study if less than 10 instances were described for the same retrotransposon subfamily.
The pleasures of Korean fried chicken, for instance, are described over the course of two and a half pages, with a great sentence placed right in the middle of the run: "Here's how it works".
Self-important Norine Schmittlapp, for instance, is described as living in a squalid apartment that smells of "soured dishcloth".
The soup du jour, for instance, is described as "soup of the moment, here today and gone tomorrow".
Babies are said to be "born Muslim" – this asylum seeker, for instance, was described as having been born a Muslim, and losing his faith as a teenager.
Anything that challenges the social norms of the conservative Muslim elements is turned into a religious cause: Mali's new law, for instance, was described by some of the demonstrators as "an insult to the Koran".
In her much-criticized role as national security adviser, Ms. Rice, for instance, is described as deciding to be the president's information broker and sounding board rather than the person, as Mr. Draper puts it, who would ruffle "his feathers with opinions that he did not share".
