Hotel room occupancy at Walt Disney World in Orlando, Fla., for instance, dropped eight percentage points.
The writers made other concessions too: they for instance dropped their demand for a higher share of money from DVDs.
Fidelity, for instance, dropped from fifth place last year ( when it tied with T. Rowe Price) to seventh place this year, although it still ranked above the industry average.
Merck, for instance, dropped its campaign for Fosamax, an osteoporosis medicine, and replaced it with generic ads encouraging women to talk to their doctors about the disease.
Antigua, for instance, dropped its standards to the point where it became too easy for Allen Stanford to perpetrate a $7 billion fraud through a Ponzi scheme in the Caribbean and America.Opacity is another problem.
People with high blood pressure eating the DASH diet, for instance, dropped an extra 4.5 points from their systolic blood pressure when they cut their salt intake down to the lowest level.
L'Oréal, the cosmetics giant, for instance, dropped its research on the characteristics of buckyballs after outside researchers raised questions about toxicity, said Francis Quinn, a physicist in the company's research laboratory in France.
While some advertisers shy from anything unconventional involving celebrity endorsers -- Nestlé, for instance, dropped Magic Johnson after he said he was H.I.V. positive in 1991 -- 7Up is standing by its star.
Over the last decade, as the homicide rate, for instance, dropped to a level not seen since 1963, as Bill Clinton settled into his Harlem office suite, and as even the most unlikely neighborhoods have been gentrified, the city's image has slowly evolved from Son of Sam to "Sex and the City".
