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Google Android doesn't reveal its secret sauce but it is widely understood that the store's ranking algorithm considers user ratings and the "long install" rate, or whether consumers keep the apps they have downloaded.
"In general, we've been really impressed by the install rate, " McIntosh said.
Meanwhile, it found that in-app video ads had a 10% higher install rate and 40% lower cost-per-install rate compared with its internal benchmark data on other ad formats.
Google says that it found that the install rate for Google Earth increased by a whopping 10% simply by moving it 100 pixels higher on the page.
The App Center, in the familiar way of app stores, gives students and teachers a quick way to find, install, rate and review apps.
On top of that they appear to be driving more actions, with a 14% higher install rate compared to Marketplace Ads.
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Along with the new activations, app install rates got their usual holiday bump as well.
In our early tests, we found that using video in our mobile app ads resulted in increased install rates and decreased costs per install.
But nearly 50percentt of the large-scale apps (those with daily organic install rates between 2,001-20,000) saw a 21to50percentent drop in organic installs during the 6-hour glitch.
That's actually against Facebook's policy, and it hurts developers anyways as each additional permission they ask for reduces install rates by 3%.
With TestFlight Live's dashboard, even tiny studios can watch install rates, and what levels users are getting stuck on, but also revenue rates and which ads are driving clicks — all from a single screen.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com