Obie, based in Eugene, Ore., makes and installs advertising displays that include posters on buses, benches, billboards and transit shelters.
Over the summer, Ryanair, the European low-cost carrier, has gone further, installing advertising panels on the covers of the overhead luggage compartments and on the backs of closed tray tables.
But as airlines look for new sources of revenue to offset rising fuel costs, more carriers are turning planes into marketing vehicles, installing advertising in hard-to-miss places.
Mr. Nemens points out that a restaurant can generate income by installing advertising on the screen to take advantage of the captive audience waiting for those five $20 bills, by printing advertisements on the receipt and by dispensing discount coupons to inspire more spending.
In November last year Amscreen installed advertising screens in 509 UK Tesco petrol station shops which detected the age and gender of a customer and then displayed products targeted at that group.
In the parlance of the trade, he was a "bot herder" who offered his "robot network" for hire to a company in the Netherlands, which wanted to covertly install its advertising software.
While installing the client software for the music-sharing service (which I have long since stopped using), I had quickly clicked through all the little check boxes marked "I Agree," thereby granting permission to install this advertising software on my system.
Apple today is introducing a new way for app developers to acquire users for their apps: it's launching a pay-per-install advertising product called Search Ads Basic.
