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Set yourself a motivating and inspiring goal, with a deadline.
We believe innovation should have a much nobler and inspiring goal, creating a smart future for the greater good.
The report on the Feb. 1 breakup of the space shuttle Columbia, which killed seven astronauts, said one of NASA's problems was the lack of a long-term, inspiring goal and called for a public debate on the issue.
It stresses the good, such as 'we will use and generate only renewable energy,' rather than the more commonly stated less bad; 'we will reduce our use of fossil fuels.' It sets an inspiring goal that tells people where the company wants to be.
It might be a humanitarian cause or some outrageous and inspiring goal.
That means U.S. strategy, for now, is focused primarily on a narrower, less inspiring goal: preventing victory for either the Assad government or for the Al Qaeda camp.
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But there's an art to creating successful, inspiring goals.
Of course, the challenge is that if you have not found your passion or your genuine sense of purpose it will be hard to create these amazing and inspiring goals.
Set clear, inspiring goals.
It was in a moment of irritation during the 1988 campaign that the Republican presidential candidate, Vice President George Bush, first derided "the vision thing," as he called it, thus employing an ungainly piece of Bush-speak to describe a leader's ability to set forth inspiring national goals.
But all of them should be mere tactics to your end goal: inspiring others to believe in you, your vision and your product.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com