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The book had the inspired title The Gift, which reflected the real spirit in which the NHS works at its best.
The inspired title comes from the mouth of Zella Grisham, who shot her boyfriend when she caught him in her bed — "under the quilt that my Aunt Edna made for me" — with her best friend.
But there were tremors of shock all round when the National Film Theatre decided to mount a season of her films under the inspired title of Move Over Misconceptions - Doris Day Reappraised.
One of the editors, Elizabeth Gaffney, responded with a litany of themes that, with a bit of editing from her colleagues, evolved into a long-winded but inspired title: "The Paris Review Book of Heartbreak, Madness, Sex, Love, Betrayal, Outsiders, Intoxication, War, Whimsy, Horrors, God, Death, Dinner, Baseball, Travels, the Art of Writing, and Everything Else in the World Since 1953".
He plays nicely off his inspired title, saving the breeziest prose for matters of mane: "Bill North... wore a beard that so perfectly matched the thickness and shape of the hair on his head, it was impossible to tell where one ended and the other began," while some players sported perms that "simply made them look like high school math teachers who hoped to get lucky at the local disco".
In much the same way that the Broad serves as a good introduction and survey of art of the last 50 years, "Cindy Sherman Imitationn of Life" is a good introduction to the work of Sherman – and an inspired title conjuring up a film reference as much as a descriptive of the magic of her art.
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Countless imitations were published, including such inspired titles as "Looking Further Backward" and (my favorite) "The World a Department Store".
Usually, Ms. Antonelli dreams up inspired titles for her shows, but the name "Applied Design" is mysteriously drab and even redundant: design by almost any definition serves some practical end.
Miyamoto inspired titles such as "Wii Sports," turning the once solitary experience of plugging your way through a videogame into a party where you watched your parents, your kids or your neighbors try to shake and shimmy their way through a game of bowling or tennis.
In turn, one of the song titles inspired the zine title.
What inspired the title It Ain't Safe No More?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com