That inspired consumers to make shopping choices based on low prices, rather than allegiance to a single store.
Across the Middle East, America's war on terror and its threats to Iraq have inspired consumers to boycott American brands from Pampers nappies to Heinz ketchup.PepsiCo blames the boycott for flattening its non-American drink sales.
Tesla has generated enormous fanfare with its autopilot mode and inspired consumers – despite the company's warnings – to see just how much they can do while letting the car drive.
Interest rate cuts alone will not necessarily inspire consumer confidence, economists said.
One reader asked how small businesses can use content marketing to inspire consumer trust.
Garry James, the senior field editor at Guns & Ammo, says a military pedigree inspires consumer confidence in a gun's reliability.
But if SC Johnson truly wants to be a trustworthy company, it needs to do more to inspire consumer confidence".
During the industrial revolution, companies sought to inspire consumer confidence with names borrowed from their owners' families: Singer sewing machines, Fuller brushes, Hoover vacuums — all names that are still in use.
This will hardly help to inspire consumer confidence either.
