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Grogan, who runs the bespoke-suiting side of the business, thinks the Internet Age has inspired a craving for things that aren't mass-produced.
It's the most popular dish on the menu — he says 30 are served a night — and it's one that has inspired a craving approaching obsession among many fans.
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His infatuation inspires a craving for knowledge -- about art (his inamorata has posed for paintings), anatomy (her diseased one in particular), chemistry (disease again), consciousness, botany, the passage of time and the biological mystery of life, to name just a few of the topics his desire leads him to.
"You have to give yourself a reward that is actually, at some point, going to inspire a craving, and to help your brain associate this behavior with something it enjoys" says Duhigg.
Oskar Melzer, a German-Jewish club owner, and Paul Mogg, a Berlin-based D.J. from England, were inspired by a craving to create the restaurant.
Such excesses inspired a backlash.
"Andy has inspired a generation".
It is in this vein, slightly irreverent to those poetic works of olden days, but also looking at what I like to call "cinema with a conscience" -- where you might actually leave the plush, dark comfort of your theater seat a bit enlightened, a whole lot inspired but also craving to be a better person -- that I created my own, albeit it shorter list.
By taking a more holistic approach to how we engage with our employees not only will we receive more of the human qualities we crave, we will inspire a more effective and satisfied workforce while reducing turnover.
MenuPages.com even has a Find-a-Food search function, inspired by the craving of its founder, Greg Barton, for white clam sauce.
paper inspires an imaginary story.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com