It claims over 150 million global readers reached, which adds a not-insignificant audience to the existing Ziff Davis portfolio.
"To those who say this is insignificant," Cameron told the audience, "remember this: the UK's public sector has a bigger carbon footprint than the entire waste industry.
The fact that Rocketboom is as well known as it is shouldn't lead advertisers to believe that every other video blogger's audience is insignificant.
If there was a familiar ring to this idea, it may have been because many of the presenters at LeWeb — and a not-insignificant portion of the audience — had flown in from Silicon Valley, where the "death of the Web" is already an old chestnut.
That could make a small but not insignificant impact on its online audience, which is the largest for any English-language newspaper by some margin.
Their audience was deemed an insignificant threat.
I missed the season, and so, evidently, did a not insignificant part of the previous Doctor Who audience.
It's not insignificant that the Glimpse approach involves the audience in a way that other happenings and anti-ad campaigns don't, allowing them to feel responsible for punting the alluring images of fantasy vacations and picture-perfect models.
To Russell's left, facing the audience, is an apparently quiet and insignificant figure, Karl Popper.
But despite the huge amount of coverage they have gained, the audience for such sites remain relatively insignificant.
Combined reach of the two platforms is a not insignificant 45m users, although that is an estimated audience across all their platforms - slightly under a sixth of the entire US population, according to my pop maths.
