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Forrester's James McCormick believes that by 2021, companies that don't adopt an insights-driven, customer-centric, strategy will struggle to stay alive.
Insights-driven businesses, designed for continuous measurement and optimization, will outpace the competition.
Amid the data gold rush, a new kind of firm — the insights-driven business — is slowly emerging that approaches data analytics differently.
By 2020, AI technologies will have created a $1.2 trillion insights-driven market and filtered into almost all new software product and services.
That new way comes under many terms: discovery-driven strategy, emergent strategy, lean strategy, agile strategy, to name just the best known.
Schuck, N. W. et al. Medial prefrontal cortex predicts internally driven strategy shifts.
In the long term, he said, "they've got to come up with a market-driven strategy".
Clearly, there's solid business reasoning for integrating a values-driven strategy (and living up to it) at your company.
"We're not interested in chasing a price-driven strategy," said Garrick D'Silva, the regional vice president for Asia at Whirlpool.
In Mexico, the $1.9 billion Mérida Initiative has relied on an enforcement-driven strategy somewhat similar to Plan Colombia's.
*Succeed using execution-driven strategy.
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