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Amid the data gold rush, a new kind of firm — the insights-driven business — is slowly emerging that approaches data analytics differently.
Insights-driven businesses, designed for continuous measurement and optimization, will outpace the competition.
By 2020, AI technologies will have created a $1.2 trillion insights-driven market and filtered into almost all new software product and services.
Forrester's James McCormick believes that by 2021, companies that don't adopt an insights-driven, customer-centric, strategy will struggle to stay alive.
A hypothesis-driven approach enables accelerated discovery of insights towards the problem at hand.
Country-driven approach.
He developed a data-driven approach.
A data-driven approach to healthy snacking.
"It's a discovery-driven approach.
PepsiCo provides an excellent example of this data-driven approach.
What does an ethics-driven approach to AI look like?
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com