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Given the challenges of gaining insights from unstructured data, firms have been most successful with it when they use it to initially augment the speed and accuracy of existing data analysis practices.
But while Flatiron's solution is driven by tech, it appears limited in its ability to actually extract insights from unstructured data.
KeyReply – Uses natural language analysis to extract insights from unstructured data, specifically to help customer support and customer service teams work more efficiently. .
"Retailers can start getting insights from unstructured data, which helps them make better decisions about their customer base and go to market strategies," she says.
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There is a wealth of insight to be gained from unstructured data, AI, or Cognitive systems, bring it to life in a way that serves marketers and customers.
For the company, Lucky Sort represents a philosophical shift away from trying derive structure from unstructured data, and a move towards embracing unstructured data mining through statistics.
Cybersecurity startup Massive Alliance uses a slightly different approach to glean information from unstructured data.
Text mining is a process to automatically discover knowledge from unstructured data.
This is especially the case for deep learning programs that excel at extracting information from unstructured data.
Text-mining uses NLP Natural Language Processingg) tools for the automatic discovery of previously unknown information from unstructured data.
Deep learning programs excel at learning from unstructured data at the cost of increased training time and computational power.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com