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The ultimate goal is for clients "to gain the insights they are wanting for themselves.
So Aristotle's basic insight is that if you want to become something, act as if that is what you already were.
The one thing about that space is and this is around a bigger insight–"is it a need or a want?" And when times are tough, some folks who did appreciate having the fragrance in their homes said, "I will open up a window instead".
And while insight is what everybody claims to want, it is information that many organizations are drawn to in an attempt to increase their odds for success.
This insight is important to remember if we want to learn how to make decisions and take action on a daily basis.
They won't want to pay for your insight unless they really, truly know and believe you are an expert and that your insight is worth the money.
Only insight is missing.
Insight is there.
The second insight is about additivity.
This insight is hardly new.
The idea for INSiGHT was David's and mine: We wanted to apply modern technology to reduce health disparities.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com