Her findings were featured in the popular press, including Harvard Business Review, Inc., Men's Health, Inside Marketing, Chief Executive, Quartz, and The Huffington Post.
Its revenue in 2007 was $5.4 billion, of which an estimated $4.7 billion came from selling financial data, according to Inside Market Data, a trade publication.
Eric Lipton (NYT) QUEENS: ATTACKER SEEN INSIDE MARKET -- Whoever fatally stabbed two workers in the basement of an Astoria supermarket early Sunday was likely to have been inside the building when it was locked at midnight Saturday, the police said yesterday.
Since emerging out of nowhere in 1981, Bloomberg now controls a third of the $16 billion global financial data market, according to year-end 2008 numbers from Inside Market Data Reference, a research firm.
Remember that endless "Intel Inside" marketing campaign?
The deal though raised concerns over regulatory hurdles since the combined company's 34% would overtake Bloomberg's 33% share of the real-time terminal market, according to Inside Market Data Reference.
"Reuters may not even be aware they are losing this business; their sales teams don't even know they exist," says David Anderson, editor of Inside Market Data Reference and a former Reuters marketing manager.
Also consider Intel's multibillion-dollar "Intel Inside" marketing program, which pays up to 66% of a customer's advertising and marketing costs if the customer meets certain criteria, like using Intel products exclusively.
In that matter, AMD had complained that Intel used its "Intel Inside" marketing program under which Intel helps PC manufacturers pay for advertising campaigns as leverage against PC makers who also used AMD chips in their computers.
All too often, organizations find that they have a marketing function inside Sales, and a sales function inside Marketing.
