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The choice was between a $1 billion, Intel-like "Cisco inside" advertising campaign, and putting its chief executive on stage to get the same exposure for free.
The show, "Medialinked – Inside Advertising and Media With Michael Kassan," will be presented three times each day on WOR and will also be available on wor710.com and the iHeartRadio.com website.
Sony proved that when it broke into a market dominated in the mid-1990s by Nintendo and Sega and beat them both at their own game.Besides giving independent game-development companies a bigger royalty cut on PlayStation software, Sony's trick was to support them with a massive marketing blitz much as Intel does with its pervasive "Intel inside" advertising campaign.
Compaq retaliated by switching purchase orders to Intel rival Advanced Micro Devices and refused to participate in Intel's "Intel inside" advertising.
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Unable to advertise inside, the sponsors must advertise outside, by way of posters and packaging and every other platform at their disposal.
Inside, all the advertising had been blacked out.
Besides, "we have advertising inside, so why not advertising outside?" Mr. Maron said.
Currently being tested in closed pilots, one of the new products will enable contextual advertising inside and around video content.
The research goal was to determine both the value of online video advertising inside of casual games and the most efficient use of video advertising in casual games.
The new theme purposely echoes the "Intel inside" cooperative advertising program that Intel has been running since 1991 with companies like Dell, which buy Intel's chips; the idea is for each theme to reinforce the persuasive effect of the other.
The Intel Corporation has decided that its partners in the "Intel inside" cooperative advertising program — which spends hundreds of millions of dollars each year on pitches bearing the logo — ought to accelerate their shift of ad dollars to newer media like the Internet from older media like television and print.
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