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For companies web 2.0 means that they can get constant input from their customers.
"If you take most businesses around the world and they are very keen to gain input from their customers and football does not necessarily do that.
Corporations know that they can make better decisions about their offerings' if they get input from their customers.
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They hear it from their customers.
Away from their customers.
Legislators rely on lobbyists for information and input from their various constituencies.
I think actors prefer to have direct input from their director.
They get input from their other members.
The company also pays close attention to stakeholders, formally seeking input from investors, customers, and employees on decisions that affect their interests.
That means personalizing formulas based on input from its customers, so that each order is custom-made in Montreal to work specifically for that user.
Since the book is a key reason my kids were able to go to the colleges of their choices, the moral seems clear to me: Get as much input from your customers as you can and act on it.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com