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Look for innovation sources outside the organization, as well as inside.
Most derive their main competitive advantages from open innovation sources such as relationships with end-users and customers.
A dark art no more The love-in The fading lustre of clusters The age of mass innovation Sources & acknowledgmentsReprintsNo longer.
A dark art no more The love-in The fading lustre of clusters The age of mass innovation Sources & acknowledgmentsReprintsUnilever has long had a strong distribution network in India, but it has expanded its efforts with a division called Shakti, which provides Indian women's self-help groups with business education and the chance to earn a living selling cheap sachets of Unilever products.
A dark art no more The love-in The fading lustre of clusters The age of mass innovation Sources & acknowledgmentsReprints Related items Can dinosaurs dance?Oct 11th 2007 Face value: The Skype hyperOct 4th 2007China moves aheadExamples of these business-model innovations are now bubbling up from developing economies to threaten the established global giants.
A dark art no more The love-in The fading lustre of clusters The age of mass innovation Sources & acknowledgmentsReprintsJorma Ollila, non-executive chairman of both Nokia and Royal Dutch/Shell, argues that it is a mistake to measure innovation by the number of patents issued by a company or the extent to which new technologies are introduced.
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We also introduce a new kind of intermediary that can help companies improve the effectiveness of their innovation sourcing efforts.
As we have seen, differences among the three basic approaches to innovation sourcing are reflected in the nature of their associated intermediaries.
The innovation sourcing strategy or strategies most appropriate for your company are indicated by where you fall in the grid below relative to a number of external and internal factors.
To illustrate the proposed framework, the paper explores the impact of one innovation source on receptivity within the context of a research project developing and applying support tool technology.
Thus opportunities abound, and can have deep effects on product innovation, sourcing, talent and local competition.
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