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We do not identify a difference in the innovation orientations of rural and urban manufacturing establishments.
Our findings suggest that long-surviving manufacturing plants overwhelmingly gravitate away from non-innovation strategies toward incremental or more far-ranging innovation orientations.
Analysing survey data concerning the innovation orientations of 2500 European firms, this paper uses the exploratory statistical technique of multiple correspondence analysis to identify three distinct modes of innovation: a product-research mode; a process-technologies mode; and an organisational-cooperation mode.
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A negative relationship between innovation orientation and professional commitment also emerged among those individuals.
Rather, we need an innovation orientation based on understanding consumers' fundamental physical and informational needs.
Firms' degree of radical (incremental) innovation orientation is negatively (positively) associated with their use of formal appropriation mechanisms.
The strongest positive relationship between innovation orientation and organizational commitment emerged among researchers who perceived high role significance and worked in highly productive organizations.
Using SEM analysis, surprisingly weak relationships between market orientation and outside-in capabilities, and business performance are identified, as opposed to the strong role of inside-out capabilities and innovation orientation.
First, we examine the influence of four key strategic marketing concepts market orientation, innovation orientation, and two marketing capability categories (outside-in and inside-out capabilities)—on company performance.
The results of a multivariate analysis indicate that the degree of service-enhancement (measured by product, customer and financial performance) can be well explained by five organizational elements (service technological capability, strategic orientation (including market and innovation orientation), organization design, and resources endowment).
The article explains theoretical and methodogic basis and methodic approaches as well as practical recommendations on the development and implementation of the development strategy for enterprises of machinery building complex providing its innovation orientation in the contexts of the contemporary Russian economy.
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