"innovation orientation" is correct and usable in written English.
It is a noun phrase that describes a focus on developing new ideas or approaches. For example, "The company has a strong innovation orientation, investing in research and development of new products and services."
A negative relationship between innovation orientation and professional commitment also emerged among those individuals.
Rather, we need an innovation orientation based on understanding consumers' fundamental physical and informational needs.
Firms' degree of radical (incremental) innovation orientation is negatively (positively) associated with their use of formal appropriation mechanisms.
The strongest positive relationship between innovation orientation and organizational commitment emerged among researchers who perceived high role significance and worked in highly productive organizations.
First, we examine the influence of four key strategic marketing concepts market orientation, innovation orientation, and two marketing capability categories (outside-in and inside-out capabilities)—on company performance.
Using SEM analysis, surprisingly weak relationships between market orientation and outside-in capabilities, and business performance are identified, as opposed to the strong role of inside-out capabilities and innovation orientation.
We do not identify a difference in the innovation orientations of rural and urban manufacturing establishments.
Our findings suggest that long-surviving manufacturing plants overwhelmingly gravitate away from non-innovation strategies toward incremental or more far-ranging innovation orientations.
Analysing survey data concerning the innovation orientations of 2500 European firms, this paper uses the exploratory statistical technique of multiple correspondence analysis to identify three distinct modes of innovation: a product-research mode; a process-technologies mode; and an organisational-cooperation mode.
Firstly, "value creation," "disintegration," "e-commerce," "open source software," "small companies," "performance," "entrepreneurship," "alliance," "strategic innovation," "market orientation," and "capabilities," etc. are the main hotpots.
The literature does enumerate the behaviors that are associated or unique to entrepreneurial activities (domain) for example risk-taking, innovation, achievement orientation etc.
