"innovation intensity" is correct and usable in written English.
It refers to the degree or level of innovation present in a particular situation or context. Example: "The company's success can be attributed to its high innovation intensity, with constant development of new products and processes."
First, an entrepreneurial orientation has been found to be positively associated with both product and marketing innovation intensity, which suggests that proactive and innovative firms are more likely to engage in new product development or implement changes in how products are marketed.
In addition to the independent variables, we incorporate two variables that we hypothesize will mediate performance: indices of product innovation intensity and of marketing innovation intensity.
Significant indirect (and total) effects are seen in paths that link market orientation and expected future performance (through product innovation intensity, market innovation intensity, and satisfaction with performance).
Both are directly linked to innovation intensity and to different measures of performance.
In terms of the effect of innovation intensity on satisfaction with current performance or expected future performance, the results from our model do not show any significant effects of product innovation intensity on either performance measure.
Although entrepreneurial orientation is positively related to both product and marketing innovation intensity, its impact is stronger on the latter.
This difference between the two models could be traced back to the coefficients for testing hypotheses 3, 7, 9a, and 10a, the paths from managerial orientations and innovation intensities to the respective indicator of firm performance.
It will depend on the amount of available financial resources, the quality of the innovation, the intensity of the demand, and the willingness of the public to pay.
This is evident from their technological performance, and innovation and patenting intensity.
In a second step, we test hypotheses on the relationship between the importance of strategic motives and firm level variables, e.g. R&D intensity, innovation activities, and firm size.
That ratio is a favorite metric for those charting a nation's commitment to investing in innovation, since the intensity of investment is supposed to be a good indicator of how much the increased spending will actually boost a country's overall economy.
