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And it is innovating — it filed for more international patents than any other company in 2008.
"We have been playing with the iconic Burberry check digitally for a long time and innovating it with plays on scale, color and texture distortion.
If Apple is going to continue innovating, it still needs smart people, and it needs to be able to pay them well (and it doesn't look like it's using its massive cash pile any time soon).
Staff at Queens Library are constantly innovating; it is an essential part of the culture of the organization.
That said, if the company fails to keep innovating, it risks losing its buzz.
The last word goes to Topman, who says that the secret is to have a good product, a strong brand and to keep innovating: "It is still perfectly possible to make a low-cost product in the UK and sell it round the world.
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Microsoft has long maintained that to innovate it must have the freedom to design its software as it chooses.
When the financial-services industry disruptively innovated, it led to a global financial crisis.
This approach is attractively democratic: by giving everyone a chance to innovate, it makes everyone feel special.
We've all seen established brands flounder when they lose the ability to innovate; it's exactly the same for individuals.
The 16 folks who were with me gave me a million reasons to explain why we couldn't innovate, it's just simply impossible.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com