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Innovating from tradition, applying a subtle change or improvement.
"A monopoly that isn't capable of innovating from within will be swept away at some point," says Theo Zwanziger, the Football Association's new vice-president.
Standard Chartered Bank is creating and redefining the digital agenda by innovating from outside in.
But both are stories of reviving fortunes by innovating – from Tiger's new calm and controlled demeanor throughout the Masters to South Bend's turning an iconic, long-abandoned Studebaker factory into a gleaming home for tech and biotech firms.
Praekelt told me: "MomConnect is a great example of innovating from necessity - by leveraging the high penetration of mobile phones in South Africa MomConnect is managing to deliver a highly personalized health information service to every single mother in South Africa.
Utilizing cloud-based recovery and cloud-based storage can propel organizations like auto manufacturers to go beyond the BIA and look at their business from the user's point of view, by analyzing the data from the car, and innovating from it without impacting their IT infrastructure or their manufacturing costs.
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Innovate from within by understanding the needs of our clients and targeting specific innovation opportunities to further their goals and improve their user experience.
"There is a need to innovate from outside," says Markus.
Her songs sound older than she is, and they innovate from within, through mood and lyrics.
And it was an opportunity to innovate from within the Facebook ecosystem.
As a creative opportunist helping fast growth SMEs innovate from their existing intellectual assets, I find the above article fascinating.
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CEO of Professional Science Editing for Scientists @ prosciediting.com