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He says: "It's difficult to innovate fast when you are a brand as big as ours".
A lack of revenue is shrinking their ability to do investigative journalism and innovate fast.
In Microsoft's case, the company couldn't innovate fast enough.
Either proprietary app platforms win because the web can't innovate fast enough.
But he knows that to do this Box needs to innovate fast.
They need to feed the beast – and they can't innovate fast enough.
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More broadly, he says that startups are needed in partnership with existing companies, because it is startups that innovate fastest; innovation that is required for the digital transformation of Germany.
"Why do you want to innovate faster?" he asked.
Will Shortz will continue to innovate faster than the software can keep up, bless his mustachioed soul.
"No one in the UK content market could innovate faster," responded Highfield earlier this year.
If fast-food companies are to remain future-proof they must innovate faster, beyond tinkering around the edges.
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