Jim Hytner, global chief executive at the Initiative unit of Mediabrands, becomes chief executive for G14 at Mediabrands and president for global clients, also a new post.
The decision completed a review that began after J.P. Morgan Chase, whose media buying duties had been handled by the Initiative unit of the Interpublic Group of Companies, acquired the Bank One Corporation, whose media duties had been handled by the Carat unit of the Aegis Group.
Walgreen sold the health initiatives unit in June to Catalyst Health Solutions, which is based in Maryland.
Feb. 5: The eastern division of the American Cancer Society's Asian Initiatives unit held a reception to encourage Asians to be tested and treated for cancer.
The Los Angeles office of Initiative Media North America, part of the Initiative Media Worldwide unit of Interpublic, will handle media buying.
Those tasks were handled by the New York office of Initiative Media North America, part of the Initiative Media Worldwide unit of Interpublic.
Until last month, Mr. Lotito, 40, had been president and chief operating officer at Initiative Media North America in New York, part of the Initiative Media Worldwide unit of Interpublic.
* Sun Microsystems, Palo Alto, Calif., to the New York office of Initiative Media North America, part of the Initiative Media Worldwide unit of the Interpublic Group of Companies, to handle United States media planning and buying.
Draft is part of the Interpublic Group of Companies and Zenith is owned by the Cordiant Communications Group and the Publicis Groupe S.A. Media buying for Bell Atlantic had been handled by Zenith and Media Direct Partners in New York, part of the Initiative Media Worldwide unit of Interpublic.
Michael Lotito, a longtime top media executive, is leaving his post as president and chief operating officer at Initiative Media North America in New York, part of the Initiative Media Worldwide unit of the Interpublic Group of Companies, to head a new business-development venture for Interpublic.
Mr. Spengler, the executive at Initiative, a unit of the Interpublic Group of Companies, said a commercial's length was one ingredient in a campaign but not the most central.
