Meanwhile the BBC has its Get Creative initiative, designed to turn us from consumers into makers.
"This is a world-first initiative designed to remove the last vestige of glamour from tobacco products," she told parliament.
An initiative designed to offer more support for those presenting at A&E is helping to turn that around.
Stakeholder pensions, scheduled to come in this April, are the Government's low-cost pensions initiative designed to get more people saving towards retirement.
Francis Maude, the Cabinet Office minister, has announced a public sector energy procurement initiative designed to promote green energy and to create savings for the taxpayer.
In January 2013, the first meeting in Brighton of Channel, a Home Office initiative designed to protect vulnerable people from being drawn into violent extremism, was held.
Some were hastily reorganised into village halls, as the jubilee coincides with the Big Lunch, a charity initiative designed to get communities to spend time together.
This initiative, designed to encourage engagement and rooted in personal tragedy, attracted powerful enemies on all fronts, including spies on both sides of the Atlantic.
It was part of a package Mr. Bush called "a new prosperity initiative" designed to make poverty a "stage, not a fate".
Photograph: Tristram Kenton Earlier this week No Outsiders hit the news because of their pilot initiative designed to introduce representations of homosexuality to nursery schools.
In April 2012, deputy prime minister, Nick Clegg, introduced the social mobility business compact, an initiative designed to make the process of getting a job fairer.
