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Initially, brands took a direct marketing approach, focusing on buying search terms to spur sales of particular products.
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For instance, fresh from his days as a music maverick, Sir Richard initially branded Virgin Atlantic the rock 'n' roll airline.
Initially branded Uru Live, the multiplayer portion was designed to allow two or more players to work together to overcome obstacles or complete puzzles.
Initially branded as the National Gay Task Force, the organization sought to utilize "a time with vibrant grassroots [within] gay liberation and lesbian feminist activism... and introduce a vehicle for organizing at the national level".
In the early days of the Syrian civil war, Shuhada al-Yarmouk had initially branded itself as a nationalist faction of the Free Syrian Army rebel coalition, and even coordinated with US-backed rebel groups in the region.
More than 5 million people have watched the video, which enabled Hegar, 42, whom political oddsmakers initially branded a long shot in the conservative district, to raise nearly $1.2 million in the last fundraising quarter.
Tanner's work, initially branded by Eakins' meticulous clarity, gradually acquired its own depth and character.
Initially branded as a passive accumulation of lipids in the vessel wall, atherosclerosis is now recognised as an 'inflammatory disease' [ 1].
Initially, several brands were reluctant to cooperate with the Watch Enthusiast by providing images and technical information: "At first, the brands wanted to wait and see if the application functioned and our work was serious," Mr. de Palma said.
Mr. Magni at McKinsey said that initially many brands entered China through department stores, which they considered less costly and therefore less risky.
Brand New Congress LLC, initially called Brand New Campaign LLC, was formed by Chakrabarti to serve as a "campaign in a box, a one-stop vendor for communications, field, online organizing, fundraising and the like," Mitrani said in his statement.
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