Initial ticket sales are on the soft side of industry expectations, but the movie has received mostly glowing critical notices.
But initial ticket sales are a disappointment given the marketing resources that Disney poured into it release.
Jacqueline Peterson, a spokeswoman for Ticketmaster, which handled the initial ticket sales, said it was clear that unscrupulous scalpers were using computer programs to snap up tickets for resale.
Nor was Lonn Trost, the team's chief operating officer and the Yankee executive most identified with the initial ticket strategy.
Jacqueline Peterson, a spokeswoman for Ticketmaster, which handled the initial ticket sales, said her company had evidence that scalpers had used computer programs to snap up large numbers of tickets for resale.
"Fahrenheit 9/11," the satirical critique of President Bush and his decision to go to war in Iraq, had earned $56 million by Sunday, adding to the initial ticket sales that made it the highest-grossing feature-length documentary ever.
Whether the Bannockburn commemoration whipped up a frenzy among wannabe Bravehearts is unclear, however: although the re-enactment at "Bannockburn Live" sold out, the initial ticket projection of 45,000 was cut to 20,000 after a surprising lack of interest.
Those promotions are expected to continue, but some in the business question whether the pattern of high initial ticket prices falling to loss-leader levels in the days before a show is training some consumers to avoid full-price tickets altogether.
Delays in paying travel grants have jeopardised the prospects of some competitors making it to Rio, though the IPC hopes to have solved those problems and has said that – after embarrassingly poor initial ticket sales – it hopes that the event will sell out.
At no time did she enter her credit card number after her initial ticket purchase.
