Since September, the company has begun working with 49 chefs in its initial market of New York.
Uber Freight, the on-demand trucking service created by Uber and introduced earlier this year, is expanding from its initial market of Texas to areas in California, Arizona, Chicago, Georgia, South Carolina and North Carolina.
But succeeding in that initial market of gear heads, and doing the missionary work of getting the PC as PBX message out, might keep the company in a ghetto of its own making that won't grow huge for years.
In addition to a U.K.-wide rollout, adding to HomeTouch's initial market of London and Brighton, the startup has bolstered its search functionality by employing so-called 'elastic search'.
A massive integration of fuel cell vehicles faces a "chicken-egg dilemma": vehicles need a proper refuelling infrastructure to provide a safe and continuous hydrogen supply, but a viable deployment of the refuelling infrastructure needs the support of an initial market of vehicles.
Initial marketing of Benecol in the United Kingdom in 1999 introduced the idea of a 'cholesterol-reducing diet' (adding Benecol) in contrast to a 'reduced cholesterol diet' (no spread/butter).
Northern Europe and the U.K. are the initial markets for the first wave of investment, with other European regions "under assessment for future plans".
They were not considered "minis," however, because they did not meet the needs of the initial market for minis that is, for a lab computer to control instruments and collect and analyze data.
As a really new product it is early adopters who are the crucial initial market, for whom the novelty of an assistive device marketed as a lifestyle accessory rather than a special needs aid could provide the compelling purchasing message.
Typically they are characterised by rates of inequality in the initial market distribution of income that are similar to those in the richest countries: Gini coefficients of around 0.4-0.5 0.4-0.5
