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And one of his initial concepts remains central for Healtheon: playing a gatekeeper role in the daily transactions of the nation's medical money machine.
The initial concepts for Battle Cars 2 went in some unusual directions, such as an open-world where players would drive into stadiums to play.
The Hasbro toy company created a line of McQuarrie Signature action figures, based on his initial concepts of Star Wars characters, including Chewbacca, Han Solo and Darth Vader.
Mr. Rumsfeld, for instance, dismissed the initial concepts for an Iraq war plan that General Franks brought him; it looked too much like the 1991 gulf war, with a prolonged air campaign followed by a conventional ground attack.
Developing the design took two years, the studio reported, during which seven initial concepts were winnowed down to one embodying the Starbucks brand in "the appropriate product character with regard to product architecture, gesture, color, material, surface, operation and proportions".
Every step of the process, from initial concepts to final cuts, she said, was vetted by an advisory panel of experts that included Mohamed Hyder, the Kenyan zoologist, filmmaker and author, and Nakanyike Musisi, the director of the Makerere Institute of Social Research at Makerre University, Kampala, Uganda, who has written extensively on African women in history.
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At least that was the initial concept.
It all depends on the initial concept.
This was the initial concept of Terminal City, as the horseshoe-shaped loop is officially called.
The 12-tone method is simple in initial concept and prohibitively daunting in execution.
But what makes Philadelphia's grid so distinctive, and enduring, is "the green idea" embedded in its initial concept.
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