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She's an inherently likeable person yet the parts she picks have been notable for their flaws.
Facebook has no choice but to weigh likes, comments and shares as a measuring stick, but helpful, valuable content from nonprofits is not inherently "likeable". In fact, there's significant reasons why people would not click that "like" button on a nonprofit's video.
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The success of #ItsHappening is most likely driven by a sense of social momentum rather than anything inherently 'likeable' about the projects shared.
But likeable.
Someone likeable.
Odd but likeable.
Leverage the likeable.
Likeable but lacking something.
His character is likeable.
Bruised teen-agers: likeable.
And immensely likeable.
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