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Websites will be open to liabilities if they failed to self-purge the infringing links after receiving requests from the copyright holders.
Sites with high numbers of removal notices are now more likely to appear lower in our results, we've made it easier to report pirated material and now take down more than seven million infringing links per month".
"For example, in just one of the many takedown notices sent to Google with respect to Doe 2 (aka DaBang319), Prince identified 363 separate infringing links to file-sharing services, with each link often containing copies of bootlegged performances of multiple separate musical compositions".
It says it has reported more than 200m infringing links to Google since July 2011 under the search engine's "notice and takedown" policy, where it removes individual links when notified by copyright holders.
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But this would be an official, cross-border, cross-industry collaboration, built to minimize both the time and paperwork needed to remove an infringing link.
Overture (their advertiser specifically, Mammoth) had created an official page, but was bothered by the unofficial page, and demanded all their "infringing" content (links to trailers, fan art, and so on) be taken down.
Content that could potentially be cited under SOPA includes infringing-looking links, according to AmericanCensorship.org.
The legal pressure on Google to comply arose both from the DMCA requirement of promptness, eliminating the opportunity to ascertain whether a real infringement had occurred, and the DeCSS precedent...which prohibits links to infringing content just as much as infringement itself.
Various examples of Hotfile and others allegedly not complying fully (e.g. removing one link to infringing material and not removing the file or alternative links) also get the whip.
These initiatives included issuing notices to Google about links to pirated content, action in the courts to shut down websites that offer links to infringing content, and working with advertisers to limit the funds that flow to file-sharing sites.
"We invest tens of millions of pounds in technology to tackle piracy and last month alone we removed more than 23m links to infringing content.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com