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The report found that "new and infrequent" users are influenced by ads.
Companies may well be able to redeploy products elsewhere in the organisation, for less demanding or infrequent users, for example.
However, the majority of active drug users (55%) are infrequent users, taking them at an average frequency of less than once a month.
Its new fares are structured so that infrequent users will pay the most to make up for revenue lost from vehicle passengers.
"Some Vancouverites have expressed concern with having to compete with infrequent users — or second-home buyers — in a very expensive marketplace.
What the animation shows is that infrequent users who don't stay long on a given topic far outnumber those that do (passionate campaigners and trolls both fall into the latter).
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With a little digging, however, it's possible to uncover much more economical deals for the infrequent user.
Interestingly, the association found between immigration status and the number of hospitalisations depends on whether the individual is a frequent or an infrequent user.
This is particularly true if you're an infrequent user: A one-off sniff of a small amount of cocaine might be undetectable within hours.
The average frequency of use was 0.7 logins/month, or one visit every 5.8 weeks, distributed as follows: non-user: 11 participants (14%); infrequent user (<2 times/month): 61 participants (75%); frequent user (>2 times/month): seven participants (9%); heavy user (>1 time/week): two participants (2%).
With respect to the days of use, it is difficult to explain the study outcomes, but, as stated above, they could be related to the low sample size in the infrequent user groups which might have resulted in a lack of statistical power to address the issue of the association between the risk of experiencing an MVA while incidentally exposed to psychoactive medications [ 10, 11].
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com