JD.com, which is both the largest e-commerce company in China and the country's largest retailer by revenue, boasts the largest fulfilment infrastructure of any e-commerce company in China.
Another factor and something that Pikett thinks puts up significant barriers to entry is the company's fulfilment infrastructure that sees it have warehouses and handle all consumer-facing deliveries, returns and customer support.
Souq gives Amazon an immediate leg up rather than building a new service from the ground up: the company includes both a payments and fulfilment infrastructure, along with a marketplace that already has some 4 million products and works with thousands of merchants to help sell their goods online.
A lot of retailers today sell items through Amazon's marketplace: it's a one-stop-shop for them, giving the option of connecting with consumers on Amazon's platform, as well as using the e-commerce giant's fulfilment and logistics infrastructure to store, distribute and deliver those purchased goods — with a cut going to Amazon for the privilege, of course.
The growth of e-commerce infrastructure (Stripe, AWS, Shopify, etc) and fulfilment networks has lessened the need for distribution and warehousing to take place in a store.
Transport infrastructure isn't a case of wish fulfilment, it's a case of serious government investment.
"The proceeds will mainly be invested to strengthen GFG's fulfilment, marketing and product development as well as to build the infrastructure to capitalize on the synergies between GFG's online fashion businesses in Latin America, Middle East, Russia & CIS, India, South East Asia and Australia," the organization said in a statement.
It's pure wish fulfilment.
Intuition and Representation, Intention and Fulfilment.
Fulfilment comes from the process.
