Currently, efforts are centred on ensuring extension systems which are up to the challenge of creating informed demand.
More importantly, are we?
"In the past last 40 years, thanks to advances in science, technology, service delivery and programs that create informed demand for health services, child deaths have been reduced by more than 50percentt.
UNICEF seeks to garner political support for the campaign, create informed demand for iodized salt, and persuade producers and manufacturers of the market benefits of salt iodization.
Researchers and decision-makers may then be able to isolate the preferences of specific groups, such as high service users or people found to be less likely to delay care to inform demand management strategies.
This supports the claim of Korenromp et al. [ 24] that proactive approaches from the Global Fund to inform demand on the kinds of initiatives that yield good value for money (and those that do not) would result in larger numbers of lives saved than might be the case with the prevailing funding model, which relies heavily on country demand.
In the meantime, we need to be very creative in how we reach the public so that they can be informed and demand that their leaders protect them, regardless of how much money those leaders have taken from those who care more about immediate profits than our long-term survival.
Also, deeper information on the demographics and experiences of the catchment populations, such as socio-economic profiles or the incidence of fever in the catchment, might have better informed the demand variables.
They used an original integrated approach that maximized existing evidence and local expertise to inform vaccine demand and distribution and identify areas where PsA-TT immunization may not be relevant.
The experience of Kenya provides an example of how a country has used evidence to inform its demand generation activities, which evolved over the course of the program to address specific subgroups of the population (Box 3).
