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They are reputed to be better read, better informed, better at playing the stock market and to excel at Sudoku.
"It will not be a panacea and there will need to be a range of other products, including insurance products, to ensure that more people are better informed, better served with options and can plan for their future," Morrison adds.
The world they grew up in promised much, and as a result produced a generation that is well educated, worldly and informed, better able to communicate and more ambitious than their predecessors, though (still) idealistic.
"The public today is better informed, better educated, less deferential than at any time in our history.
The conflict with pilots could have been avoided if they had been involved sooner in the development of the plans, if they had been informed better about the challenges and risks facing the company and if they had been allowed to comment on plans and share their observations before the plan was dropped like a bombshell on their tables.
Participants of both groups felt more informed, better supported, less uncertain and that they made more effective decisions.
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Use their expertise and experience to inform better social policy.
This will inform better price negotiations and accelerate cost reduction.
The idea is that better measurement will inform better management of the economy.
Along with using academic rigour and evidence to inform better social outcomes, universities can bring innovative thinking and creativity.
Closing the loop by providing an assessment of how effective account targeting was so as to inform better future decisions.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com