While it's true that timely and informative communication is one of the secrets to successful crisis management in this day and age, it's also equally important for those communications to be factual.
Is information always informative?
In our world of pervasive communications, metadata are incredibly informative.
In an informative history of the Fed's communications strategies, one of its staff economists, David Lindsey, detailed some of the objections that were made to being more transparent.
Maintain a positive, informative but approachable tone in all your communications at all times.
"At every stage, the rumor mill was more informative and accurate than the company's external communications," Mr. Sonnenfeld said.
To do this, all communications must be frictionless, enjoyable and informative to ladder up to an overall superior customer experience.
Now, working in public affairs and scientific communications myself, I found it very informative to review this book and look back at that time through a new professional lens.
As well, studies should investigate if the SAM test is an informative tool for evaluating the effectiveness of French risk communications from the standpoint of clarity and readability.
Every company or organization should make an informative decision regarding who should be in charge of their communications and put great value on that position.
An informative newsletter "would be an important part of our comprehensive internal communications plan," he said.
