The six patents involved relate to location-based services, navigation and guidance information and personalised access to services and content.
To highlight the importance of risk factor reduction, the PREVENT intervention provided information on personalised risk profiles in addition to distribution of general literature related to cancer prevention.
The software solution combines cloud technology, big data and behavioural science to produce data analyses and personalised information on how to save energy.
Both Siri and Google Now require access to the user's personal information to personalise responses, while both Apple and Google offer developers the ability to deliver personalised ads to users based on information such as app installs.
As the information consumers, the individual users demand personalised information provision which meets their own specific purposes, goals, and expectations.
No far from today, pharmacogenetic information to personalise therapeutic decision will be available, because common genetic variation may predict metabolism, plasma availability and clinical response of stroke drugs (eg, variant of CYP2C19*2).
The impact is greater when written information is targeted, personalised and reinforced by verbal information from clinicians.
23 Finally, we included an ITS study which involved 339 family physicians from 45 primary care teams from Spain who received personalised information regarding prescribing behaviour, updated information cards on generic drugs and a letter, clinical outreach session with each primary care team, specific prescribing goal and financial incentives.
Google Now relies on the enormous processing power, public data (such as transport timetables) and personalised information that Google can focus on the question of "what does this person want to know now?" Siri, by contrast, waits to be asked.
