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Information flows primarily from the superficial layers to the deeper layers.
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The theory applies well to old-school product and services businesses — what we call "linear" businesses because they are defined by a linear supply chain where value and information flow primarily in one direction (from the supplier to the consumer).
India's name is derived from the river Indus, which now flows primarily through Pakistan.
In the morning, information flows through cellphones.
And information flows in every which way.
Indeed, multinational companies make information flows between countries increasingly fluid.
Information flows back and forth.
We have not developed the tools to successfully integrate all these artificial information flows with our natural information flows.
The information flows constantly.
Benefits now flow primarily to the middle class.
But the benefits instead flow primarily to producers overseas.
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