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You can utilize both methods by having two separate info products.
Have 40+ books, a podcast, 30 info products, teach how to make life & biz EASY.
I think people went on a gold rush; I think a lot of people who used to sell homes or info products on the Web, decided they were social media experts, so it was crowded.
Provide info products.
If you possibly could think a bit distinctive from others then you will have create valuable info products on the fly.
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Use those to create further interest in your info product.
In fact, people are more likely to buy an ebook than a seminar or similar info product.
The ebook is so important here because you can offer this info product for free as an incentive for subscribing to your e-mail list.
Use case studies to make an info product that works.
Connect yourself with others, like you, who are trying to sell an info product.
Understand that a successful info product is not actually an individual product, but a product which is updated constantly.
Write better and faster with AI suggestions while staying true to your unique style.
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com