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Yet he never denied the creativity and artistry of his hugely influential medium.
Talk radio is enormously popular, but TV has become the most influential medium.
"YouTube has been the most influential medium for teens and the wider youth audience for quite some time now.
The networked public sphere has emerged as an influential medium for sharing news, disseminating information, and mediating collective action.
It is a very powerful and influential medium that can make an important contribution to improving patient experience.
We examine the accountant's image in popular cinema, an influential medium that reflects and shapes social attitudes.
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Television ads, in particular, are still one of these highly influential mediums.
But Mr. Fowler insisted that television was not a finite and supremely influential broadcast medium but "just another appliance -- it's a toaster with pictures".
And although slapstick comedians usually don't have to worry about setting noble examples, Lucy Ricardo -- a woman at the center of a vastly popular show in a vastly influential new medium -- was in that position by default.
Armed with this verdict, Fowler, who insisted on viewing television, in particular, as not a finite and supremely influential broadcast medium but "just another appliance — it's a toaster with pictures," persuaded his fellow commissioners to abolish the Fairness Doctrine.
"Little Red Corvette" (1983) was Prince's first big crossover hit, gaining airplay on MTV at a time when virtually no black artists appeared on the influential new medium.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com