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This sea change has created new opportunities for influencing opinion.
The firm is in the business of influencing opinion.
Polling - as Edward surely knows - is a device for influencing opinion, not a device for measuring it.
Groups on both sides said on Friday that the three-month window to marshal their forces and tactics in influencing opinion inside and outside scouting would be exploited with gusto.
"When cameras are taken along on massive police operations during an election period, I think it's a way of influencing opinion, with the goal of spreading fear," said Ségolène Royal, the Socialist Party candidate who lost the May 2007 presidential election to Mr. Sarkozy.
Whatever your view on whether or not Facebook content is actually influencing opinion, attention is undoubtedly being robbed.
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Meanwhile, the Schundler campaign said supporters were reporting so-called push polls, in which people ostensibly polling voters asked questions aimed at influencing opinions.
It seems that, at this point in our culture, facts are of little importance in influencing opinions.
They also influence opinion.
Through social media, consumers now influence opinion much more than any brand or institution.
Ofcom concluded that the merger would have "significantly increased News Corp's ability to influence opinion", Patry Hoskins says.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com