The premise is that if a campaign can change influencers behavior, they will then influence the behavior of their friends and followers.
And how do we influence the behavior of consumers?
How do we influence the behavior of government officials and city planners?
He has lobbied institutional investors to influence the behavior of companies in which they invest.
Callin Fortis, an owner of Crobar, said the club's entertainment would influence the behavior of its crowd.
"Colleges spend a huge sum each year sending signals that influence the behavior of millions of students," the report notes.
But, to a significant degree, this is a people challenge: How do we influence the behavior of companies and entrepreneurs?
Modern materials science seeks to understand and influence the behavior of materials at a variety of length scales.
Our tears, according to striking new research, may be sending chemical signals that influence the behavior of other people.
If I told them, they'd say, 'That's why you were being weird.' " Drug counselors warn that parental use, even in secret, can influence the behavior of children.
Google and the WPP Group are joining forces to start a grant program to support research into how online media influence the behavior and attitudes of consumers.
